Elevenses Hospitality Co-founded by Zamir Khan & Nikhil Merchant is a strategic hospitality and F&B partner focused on building differentiated, commercially viable destinations.
We work with founders, developers and promoters to conceptualise and execute hospitality brands that go beyond conventional formats—where food, design, operations and storytelling are aligned from the outset. Our approach is rooted in a simple belief: successful hospitality today is not built on rooms alone, but on experiences that drive sustained footfall, relevance and revenue across multiple touchpoints.
Our work spans brand positioning and identity, F&B concept development, kitchen and spatial planning, menu engineering, and pre-opening strategy, followed by ongoing operational, marketing and programming support. We partner closely with specialist designers, kitchen planners and marketing teams, but retain a single, cohesive vision across the project.
At Elevenses, we don’t operate as consultants. We embed ourselves as long-term partners—bringing together clarity of thought, cultural relevance and commercial discipline to create hospitality brands that are not only distinctive, but built to sustain and scale.
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